Post by arfaneu3 on Feb 13, 2024 23:25:30 GMT -5
Here’s the definition of content marketing given in the Random House Dictionary Marketing that tries to attract customers by distributing informational content potentially useful to the target audience rather than by advertising products and services in the traditional way. So let’s unpick that a little.
Attracting customers is clear enough but what’s “informational content” It could take a variety of forms maybe a blog post an article a video a set of social media posts a webinar a Russian Email List podcast or something else. What’s important is not the form but the fact that it’s packed with information that’s “potentially useful to the target audience”. with free information that’s useful enlightening and hey maybe even fun you convert them from strangers into fans.
If they really like your stuff they may share it with their friends giving you even broader reach and they’ll be more receptive when you finally ask them to become a paying customer. As the dictionary definition notes this is quite different from traditional marketing. Here’s a simple example to illustrate that. Let’s say you run a small web design studio and you want to attract new customers.
Attracting customers is clear enough but what’s “informational content” It could take a variety of forms maybe a blog post an article a video a set of social media posts a webinar a Russian Email List podcast or something else. What’s important is not the form but the fact that it’s packed with information that’s “potentially useful to the target audience”. with free information that’s useful enlightening and hey maybe even fun you convert them from strangers into fans.
If they really like your stuff they may share it with their friends giving you even broader reach and they’ll be more receptive when you finally ask them to become a paying customer. As the dictionary definition notes this is quite different from traditional marketing. Here’s a simple example to illustrate that. Let’s say you run a small web design studio and you want to attract new customers.